SHAPES OF CLAY GLADDING < McBEAN & CO. OCTOBER^ 1937 CALIFORNIA STATE LIBRARY C* No. SHAPES OF CLAY After five years absence Shapes of Clay returns to commemorate the opening of the new Gladding, McBean 6? Co. building at Ninth and Harrison Streets, in San Francisco. Modern in plan and purpose, it is dedicated to all who are interested in architecture, building and clay products Gladding, McBean & Co. San Francisco ■ Los Angeles • Seattle • Portland • Oakland Spokane • Fresno • Dallas, Texas Vancouver, B. C. Copyright, 19.47, ' T Gladding, McBean is Co. Printed by Tay/or i? Taylor, San Francisco Roger Sturtevant, Photographic Editor GLADDING, McBEAN & CO. BUILDING, SAN FRANCISCO. (Illustrated overleaf.) Tall windows, fluted pilasters of warm grey ceramic veneer and blue spandrels have been judiciously combined to give the company's new home the feeling of modernity and the usefulness of light. To shed still more light on the West's most modern tile and Franciscan ware display rooms, huge windows line an attractive courtyard at the rear of the building. The ceramic veneer, the Windsor shingle tile that tops the three-story structure and the many other clay products that are seen in practical use throughout the building are all from the company's kilns. H E traditions which have come down through more than sixty years of service to architecture and build- ing are essentially a part of the Gladding, McBean 6c Co. of today. From the founding of this enter- prise, a forward-looking management set the pro- gressive policies which have endured. Now, as then, the company's basic aim is to anticipate and keep pace with modern trends through the development of finer shapes of clay. In i 875 the obscure little village of Lincoln, California, was still living in the memories of the glamorous "50's." To be sure, fire clay deposits had been discovered in the foothills of Placer County, but earthy clay held none of the lure of gold, and those who dreamed of quick riches were careless of the values which were one day to be the principal support of the com- munity. In that same year Peter McGill McBean formed a California company with a modest capital and built a small plant at Lincoln for the manufacture of clay products. So clear was his vision of the future of the industry that he began at once to explore the possibilities of its development through methods which are now characterized as research. The fulfillment of his dream is the company which bears his name and today makes a more diversified line of clay products than any other manu- facturer in America. Although the ownership has long since passed to its stockholders, the continuity of management has been maintained and the vision of the founder preserved. Today the President of the company, Atholl McBean, carries on both the work and the spirit of the founder, fully conscious of the devoted cooperation of the staff from the ablest engi- neer to the humblest artisan. It is a far cry from the one-kiln factory at Lincoln whose sole product was glazed sewer pipe, to the coastwide system of manufacturing which has developed and now employs every sound prin- ciple of ceramic chemistry and engineering. That the company has been able to maintain its leadership in a highly competitive industry for more than sixty years is due in considerable part to the continuing policy of making clay products ot real utility and lasting beauty. In the depression years the Company's research was particularly produc- tive. Out ot those difficult times came three new Gladding, McBean prod- ucts: ceramic veneer, improved Hermosa tile and Franciscan ware. Architects had long telt the need tor a thin, lightweight ceramic veneer which would be economicallv practical as building facade. Craftsmen wrestled with this problem tor years in an effort to create a product which would meet the company's high standards of quality. At last, by de-airing the clay and dry-finishing the un burned material, a product was created which satisfied architects' requirements tor size, weight, texture and color. The result is a ceramic veneer which is both practical and attractive, and which gives promise ot revolutionizing certain concepts and methods of building in the interest ot both economy and design. Hermosa tile was first presented to the architectual and building indus- tries in 1926. Manufactured by an exclusive process, it has been accorded world recognition as the finest glazed wall and rloor tile made. Character- istically, the company upon acquisition of patent rights and plant facilities in 1933, developed new shapes, sizes and colors to keep pace with the changing trends in architecture and decoration, and today Hermosa tile offers architects the industry's most extensive selection. Sizes range upwards to six by twelve inches Mammoth; there are all the standard and many exclusive shapes; and the eighty-five colors range trom white and the sott pastels, to brilliant cardinal and deep gold. A complete selection ot Hermosa tile is displayed in all company show rooms. Franciscan ware is another outstanding example ot the company's tra- ditional policy in research. The artistic product competes tavorably in the nation's market for tableware and household decoration. Its remarkable acceptance throughout the United States vindicates both the experiment and the investment entailed. But this brief record would be incomplete without mention of the co- operation of architects and builders who throughout the years have assisted so generously in suggestion and experimentation, and whose confidence in the company and its products has been the inspiration to continued research. The little company which started sixty-two years ago has long since reached maturity; the dream ot the founder has been fulfilled. The threads of proficiency which where woven into the original fabric remain; the tra- dition of service to architecture and building is still dominant. The tempo of change in the modern world has greatly increased, but progress in terms of improvement and venture still prevail in the methods, practices and policies of Gladding, McBean & Co. CAMARILLO STATE HOSPITAL, CAMARILLO, CALIFORNIA DIVISION ( >F ARCHITECTURE, STATE OF CALIFORNIA. Reminiscent of an old-world Spanish village, this beautiful State Hospital blends perfectly into the sun-baked landscape of Southern California. To further enhance the natural beauty of the setting, the architects selected our special roofing tile, fashioned by hand to match the mellowed roof of the San Juan Mission. ROOS BROS., SAX FRANCISCO. BLISS & FAIRWEATHER, ARCHITECTS. The severe simplicity of the modernized Roos Bros, building in the heart of San Francisco contrasts sharply with that store's exterior of the "horse and buggy days." The simple beauty of the new design was aided by the application of pale tan ceramic veneer with a warm pinkish cast, a product of our kilns. During the entire period of remodeling, business was conducted as usual. BEVERLY HILLS POST OFFICE, BEVERLY HILLS, CALIFORNIA. RALPH C. FLEWELLING, ARCHITECT. Stately in detail, the Beverly Hills Post Office is an outstanding example of the unusual beauty of Italian architecture. The courtyard, with its lovely urns and gracefully curving wall, is a notable feature. Our Pompeian-red ceramic veneer and off-white face brick blend harmoniously with a special roofing tile of brownish-red. UNIVERSITY OF WASHINGTON CONDON HALL, SEATTLE, WASH- INGTON. ARCHITECT, A. H. ALBERTSON WITH JOSEPH WILSON AND PAl 1. RICHARDSON, ASSOCIATES. On the evergreen campus of the University of Washington a new building of higher learning rises impressively above sweeping lawns. This striking example of pure Gothic architecture is enduringly clothed in a congenial combination of face brick in variegated tones and medium buff ceramic veneer. INGLE-TRIPPETT BUILDING, SAX DIEGO. EARL F. GIBERSON, ARCHI- TECT. Our blue gloss ceramic veneer and crystal-clear blocks of glass have been smartly combined to produce a superb example of architecture in the modern style. The result mention in a recent architectural competition. WAR MEMORIAL OPERA HOUSE, SAX FRANCISCO. ARTHUR BROWN, JR., ARCHITECT; G. ALBERT LANSBURGH, COLLABORATING ARCHI- TECT FOR THE OPERA HOUSE. Stately beauty and enduring permanence in the classical manner — a lasting addition to the continuity of architectural design that has made San Francisco's Civic Center world tamed. Here, and in the Veterans' Building in the background, our granitex-tinish ceramic veneer has again wielded its plastic and dignified power. UNITED STATES POST OFFICE AND COURT HOUSE, LOS ANGELES. UNITED STATES GOVERNMENT TREASURY DEPARTMENT. GILBERT STANLEY UNDERWOOD, ARCHITECT. Majestic and modern, this great building will soon be soaring skyward, to take its place among the impressive structures of the ever-growing Los Angeles Civic Center. The company's ceramic veneer has been repeatedly selected to meet the massive scale of government buildings, and here, our buff granitex ceramic veneer, in sizes up to four feet long and two feet high, has been chosen. TUNNEL— SAN FRANCISCO-OAKLAND BAY BRIDGE. We are inordinately proud of the part our Hermosa tile played in the completion of the gigantic structure that spans the waters of San Francisco Bay. As a lasting tribute to the perma- nence and cleanliness of tile, the bridge builders selected our white Hermosa Tile to line the great tunnel that cuts through the heart of Verba Buena Island. In the foreground may be seen the vitreous tile road-markers, a product of our kilns, that form five gleaming white lines from the Oakland to the San Francisco side. PACIFIC MUTUAL BUILDING, LOS ANGELES. JOHN PARKINSON AND DONALD PARKINSON, ARCHITECTS. Practical modernity is the keynote of the remodeled Pacific Mutual Building on Los Angeles' busiest street corner. The simple severity of its new lines, the modern feeling of its fluted piers, and the ground-floor shops that yield important rentals to the building's owners are a three-fold tribute to the creative genius of its architects. Its design is heightened by greyish buff ceramic veneer produced by Gladding, McBean & Co. MR. AND MRS. HOMER SAMUELS (AMELITA GALLI-CURCI) HOUSE, WESTWOOD, CALIFORNIA. WALLACE XEFF, ARCHITECT. The classical Italian beauty of the architecture and the complementing Mediterranean garden of this great singer's house reflects her world-renowned artistry. Crowning this pictur- esque home is a roof of our gun-metal Capistrano tile. MAUI PUBLIC LIBRARY, WAILUKU, MAUI, TERRITORY OF HAWAII. C. W. DICKEY, ARCHITECT. Charm is inherent in this building — the architect has, as always, caught the warm flavor of the islands, with their gentle breezes and swaying palms. The color of Hawaii is superbly matched in the building's roof by the variegated red shingle tile and the blues and yellows of the glazed tile that so gently curve to the cool, shadowy eaves. BARTLETT B. HEARD HOUSE, BERKELEY, CALIFORNIA. WILLIAM WILS( )N WURSTER, ARCHITECT. The architect's houses are perfectly adapted to outdoor living which is such an integral part of life in California. He is especially acclaimed for the subtle simplicity ot his roof lines. For this delightful Berkeley hillside home he has used our Lincoln interlocking shingle tile in the warm burned- luiff tones that have none of the harsher shades of the ordinary red tile. THADDEUS LIBRY LP de GRAFF HOUSE, BEL AIR, CALIFORNIA. CHARLES MATC1UM, ARCHITECT. Whitewashed brick glistening in the brilliant California sunshine is made more effective by a contrasting roof of black tile. To accent the straight lines and angles of the house, our rlat interlocking Windsor Shingle Tile was chosen as the ideal roofing material. JAY PALEY SWIMMING POOL, BEVERLY HILLS, CALIFORNIA. PAUL WILLIAMS, ARCHITECT. The Signs of the Zodiac, with their graceful, symbolic spears of deep, aquamarine blue, are a most unusual and original architectural treatment. The colorful pool, with its blue-green floor and walls, its steps of brilliant yellow ceramic tile and its commanding central design, is a noteworthy decorative tile achievement of the company's ceramic artists. BATHROOM IX THE HOUSE OF CAPTAIN P. R. WING, BEVERLY HILLS, CALIFORNIA. GENE WESTON, ARCHITECT. The architect has caught the true feeling of modernity in the glittering maroon bathroom of Captain P. R. Wing. The walls show an admirable use of our 6" x 12" Mammoth Hermosa Tile that is so perfectly suited in scale to the demands of modern design. The floors, adding unitv to the whole, are matching Hermosa Tile in a smaller size. KITCHEN IX THE HOUSE OF L. P. EELES, GLENDALE, CALIFORNIA. A kitchen of ever-shining cleanliness — extremely attractive, practical and easy to care for. From baseboard to ceiling, the walls are matt ivory Mammoth Hermosa File with liners of contrasting black, while the sloping drainboards show a further use of our Hermosa Tile. BATHROOM IX THE HOUSE OE AUGUST PIERRE, SAX MARINO, CALIFORNIA. JONATHAN RIXG, ARCHITECT. Glass and gleaming metal is ideally matched by the brilliant smoothness of Hermosa Tile in this cleverly designed modern bathroom. The architect's rare feeling for warm, blending colors was fulfilled in the selection of our Persian Brown Mammoth Hermosa Tile for the walls and Fawn Hermosa Tile, with sage green liners, for the floors. FRANCISCAN WARE. Ranking alongside the famous ceramic gems of Europe, Franciscan Ware is a product of the California mountains and the kilns of Gladding, McBean c\ Co. Its texture, lustre and plasticity, the clear brilliance of its colors and its delicacy of design set it apart from ordinary ware. The few pieces shown serve to illustrate some of the shapes of clay that have been designed by one of America's foremost merchandise stylists.